The psychedelic elephant in the room

I’ve been looking at old copies of Billboard magazine on Google Books (I owe fellow former Melody Maker journalist Rob Fitzpatrick a shandy for telling me about these) and I’ve been especially enjoying the adverts. The three examples above – for The Who, The Move and Marvin’s Circus, an obscure psychedelic beat band from Ohio who put out two singles on MGM before melting into oblivion – all appear in the 24 June 1967 edition. Click on the images for larger versions and click here for the full magazine.